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City of Talladega Blog

City of Talladega Blog


Alabama Power donates $15,000 to Talladega Visitors Center

Alabama Power donates $15,000 to Talladega Visitors Center

(Talladega, AL) The Talladega Tourism Commission has received an outpouring of support for the city’s first-ever visitors center, which will be located at 116 Court Square East on the Historic Courthouse Square.  The Talladega Visitors Center will stimulate economic growth, create job opportunities and elevate the quality of life throughout our region.  

Alabama Power recently contributed $15,000 toward the completion of the center, which has also received support from Talladega County Commissioner Tony Haynes, Alabama Historic Preservation Commission, Representative Steve Hurst, Senator Lance Bell and the Education Trust Fund Grant.    

“I commend the Tourism Commission for its commitment to establishing a visitors center that will showcase the sites and experiences that make Talladega County a premier travel destination,” said City Manager Derrick Swanson. “The outpouring of support for this endeavor is evidence that Alabama Power and other partners are confident in the tremendous impact the center will have on our region.”

Alabama Power Community Relations Manager Steve Marlowe stated, “The Alabama Power Foundation is proud to support the City of Talladega in its upgrades for the visitors center and to promote the many attractions in our region. From our rich history to major sporting events to outdoor recreation — there is something for everyone in our area. We look forward to seeing how this investment will increase tourism not just in Talladega, but in the surrounding region as well.”

Construction began September 13, 2023, and the center is approximately 70% complete.  Highlights of the center will include 40 panels to accommodate information frames for 50 attractions. Fifteen of the panels will house a 32-inch TV displaying images of the county’s top 15 attractions. There will also be space for presentations and events.  

“I am thrilled by the positive feedback we have received thus far. This will be a game changer.  In addition to increasing tourism-related revenues and employment opportunities in Talladega, the center will be a source of great pride for our community,” said Jimmy Williams, who serves on the Talladega Tourism Commission. “Residents will not be taxed for the center, which is funded by a lodging tax passed by city council and by donations.” 

The center is scheduled to open this summer. 

Pictured left to right: City Manager Derrick Swanson, County Commissioner Tony Haynes, Representative Steve Hurst, Tourism Commission representatives Chuck Keith, Lauren Deal and Jimmy Williams, and Alabama Power Community Relations Manager Steve Marlowe.